Name: Syed Ali Akbar
Company: Engro Foods Ltd.
Designation: Vice President, Global Business Unit

A visionary by nature and an apt marketer by profession - Ali Akbar is a well known and respected professional in business community. His talent and abilities have been well recognized and appreciated by companies like Coca Cola, British American Tobacco and Unilever Best Foods while he was employed with them in various capacities. Ali has vast business experience in Pakistan, Middle East, Central Asia and North America.

Ali’s philosophy revolves around people management. He is a firm believer that people are the greatest asset that a company has. “Be it maximizing value for the stakeholders or bolstering the balance sheet with power brands, it is the people in an organization that make it happen”. His calm personality and friendly style coupled with his high-level competence makes Ali a true leader.

He played a key role in setting up consumer foods business for Engro Foods Pakistan (EFL) as Vice President Marketing. The business achieved market leadership in just four years’ time through the launch of five brands by segmenting dairy opportunity in the country. Now he is leading the expansion of business in global markets such as Middle East and North America. In recognition of his achievements, Ali has been appointed as the CEO for Engro Foods Canada Ltd. and Engro Foods US, LLC. He will be our “Commander-in-Chief” as we head to deep waters looking for the Promised Land.

Name: Steve Hahn
Company: Engro Foods Canada Ltd.
Designation: Chief Operations Officer

Steve is the Co-founder of Al Safa Halal, and has been with the company for 13 years. He has tons of experience when it comes to food industry in North America.

A graduate from University of Western Ontario, Steve started his career with Schneiders Meats and was initially involved in Operations, Sales and Marketing functions. Due to his excellent management skills and expertise in product development, he was soon heading the Retail and Food Service
portfolio at Schneiders. Later he held key positions at Cuddy Food Products
and MGI Beef.

Steve’s experience - coupled with strong network and relationships over the years - has made him an anchor in the industry; he is of enormous value to Engro Foods.

He is the “Chief Engineer” on our ship, ensuring we all successfully make it to our destination.

Name: Shoaib Siddiqi
Company: Engro Foods Canada Ltd.
Designation: Chief Marketing Officer

Shoaib has over 11 years experience in Global Brand Marketing and has served at strategic positions for world-known brands like Kraft Foods, Maple Leaf and Reckitt Benckiser. He has a strong marketing and research background and has worked on various projects in the Middle East, Africa and North America with particular focus on food CPG industry.

With his unique experience of managing multi-national food brands, he possesses a clear understanding about product quality, innovation and business profitability. He believes a good product speaks for itself and is bound to be recognized for its value.

Shoaib is a quick decision-maker and an achiever. He is passionate about his work and will go an extra mile to fulfill business objectives. He has recently joined the Engro Foods banner and is currently heading business development and marketing for the newly acquired meat brand “Al Safa Halal”.

Shoaib will be the “Captain” carefully guiding our ship across the deep seas to find the riches that will make us great.

Name: Syed Asad Ali Shah
Company: Engro Foods Ltd.
Designation: General Manager Supply Chain

Asad has over 15 years of experience in Supply Chain management with the consumer packaged goods industry. Motivated and committed to optimize efficiencies, he has a pro-active approach in understanding the needs of the stakeholders. Asad has an extensive knowledge of supply chain processes and brings positive value to the organization.

Asad also has a solid background in business development, trade marketing and distribution. He plays a key role in ensuring profitability for organizations when it comes to strategic projects requiring process re-engineering and restructuring. At Engro, he improved logistics by restructuring its value chain operations.

A sober individual with a peculiar smile! Asad has a mature style and a balanced approach to life. All of it makes Asad a seasoned professional and the right choice for Engro Foods global expansion program. He is responsible for Supply Chain Strategy Development for both the Canadian and US markets.

Asad will be our “Technology and Offensive Expert” ensuring we have the means and ability to conquer our goals.

Name: Soban Farooq
Company: Engro Foods Ltd.
Designation: Senior Finance Manager

Soban has been with Engro Foods for about 4 years and has been involved in various strategic initiatives locally and internationally. He conducted the financial feasibility for Engro Foods operations in North America and helped set-up a smart and efficient Finance and Accounting system for the company.

During his tenure as a Chartered Accountant from Pricewaterhouse Coopers, he has advised various multi-national clients like Unilever, Reckit Benckiser, Coca-Cola and ICI Paints in their financial and accounting matters. Soban has vast experience in the areas of audit, due-diligence, budgeting and acquisitions.

Soban is the Accounting arm at Engro Foods Canada Ltd. and Engro Foods US, LLC.

Soban will be our “Intelligence Officer” helping our steering strategy with his careful analysis and guidance.